our house
The Vision Behind the Brand. The People Behind the Experience
The world does not need another boutique.
What it does need is more connection.
More confidence.
More experiences.
More places where people can gather, celebrate, and feel like themselves.
OUR MISSION
Flipping the script on the retail experience.
A place where women feel valued, supported, and confident.
Where shopping becomes an experience rather than a source of stress.
Where personal style is discovered with guidance, encouragement, and no pressure.
Where women can gather with friends, step outside their comfort zones, laugh together, and leave feeling even better than when they arrived.
THE SOCO HOUSE is where all of that comes together.
THE SOCO HOUSE began with a simple idea: when you feel good in what you wear, you show up differently everywhere else. After years of helping women build confidence, Charli dreamed of creating a space where style, encouragement, and connection could all live under one roof. With Colby’s creativity and ability to turn big ideas into real plans, that dream became a place designed to help people feel more confident, connected, and like themselves.
THE SOCO HOUSE is a family-built dream, created by Charli and Colby and their daughter Sailor. The name SOCO comes from Sailor Olivia & Co., making her part of the story from the very beginning. Charli brings the heart and hype, Colby brings the creativity and know-how, and Sailor brings plenty of opinions to keep them both on their toes.
THE SOCO HOUSE represents a new era of shopping, one built around how people want to feel, not just what they want to buy. We are rethinking the traditional retail experience and creating something more personal, exciting, and connected. Our vision is to raise the standard for what shopping can be and create an experience people cannot find anywhere else.
It is a love letter to women who are ready to feel like themselves again.
meet the founders
CHARLI
As Chief Hype Officer, Charli brings the heart, energy, and big-picture vision behind THE SOCO HOUSE.
After years of helping women build confidence, she dreamed of creating a space where style, connection, and encouragement all live under one roof.
She has a gift for making people feel seen, celebrated, and excited to show up as themselves.
Charli keeps the vision moving forward, the energy high, and the purpose behind every detail front and center.
meet the founders
COLBY
As Chief Reality Officer, Colby has the rare ability to dream big while also knowing exactly how to make those ideas work.
His creativity, vision, and problem-solving skills have shaped nearly every part of THE SOCO HOUSE, often taking Charli’s ideas far beyond what she originally imagined.
He sees possibilities others miss, then figures out how to build them, improve them, and bring them to life.
Colby is the creative force and practical mind that turns a great idea into something even better.
